LILASH

Founded in 2007 by Scottsdale-based cosmetic surgeon Dr. Scott Wasserman, LiLash was one of the first brands to pioneer the non-prescription lash serum category. Developed to offer an alternative to lash extensions and more invasive options, the brand quickly gained international recognition for its innovative approach to lash and brow conditioning.

Today, LiLash and its complementary brow range, LiBrow, are trusted by professionals and consumers in countries around the world. The brand focuses exclusively on lash and brow care, combining physician-developed formulations with carefully selected conditioning ingredients to support the appearance of healthier-looking lashes and brows. In New Zealand, LiLash has been available since 2009 through its exclusive distributor, Beautyspot, and has become one of the country's most recognised lash serum brands.